How can a football club fund its projects with its community?
Walltrade Football editorial team · · Français
A professional football club can raise funds from its supporters through Walltrade Football, with a funding campaign or a club token issuance. The club registers, submits its verification file (KYB), then, once validated, publishes its project and tracks the amounts raised from its dashboard.
Key points
- Two instruments: a funding campaign (target, end date) or a club token issuance.
- KYB verification file reviewed by the Walltrade team before anything is published.
- In the model described, each club token purchase directly funds the club, under the terms of its partnership agreement.
- A club area: statistics, votes and decisions, information documents.
- Timelines depend on each club and on how complete the file is.
Which instruments can a club use?
A funding campaign is a fundraiser for a specific project, with a target and an end date. A club token issuance creates a set number of tokens through a dedicated smart contract, which supporters buy on the primary market.
The choice depends on the project, the time horizon and the relationship the club wants with its community. A simulator on the Professional clubs page estimates the net amount and the number of investors needed.
How does a club get onboarded?
The journey has five steps:
- Club registration: the representative creates the account and enters the club's identity, league and contact details.
- Verification file (KYB): legal documents are uploaded securely and reviewed by the Walltrade team.
- Validation and public page: the club gets access to its area and sets up its public page, strategy and information.
- Funding project: target, minimum ticket, deadline and documents.
- Publication and follow-up: the project is published to investors; the club tracks the amounts raised and reports on its decisions.
What tools does the club get?
- Creation and tracking of campaigns and club token issuances.
- Dashboard: amounts raised, payments, withdrawals, members and activity.
- Votes and decisions: community consultation and publication of decisions.
- Legal documents intended for investors.
- AI Studio to create presentation visuals.
- A Walltrade contact to frame the project and prepare compliance.
What transparency obligations does the club have?
The club makes information documents available to investors and reports on the decisions taken with the community. Investors are informed of the risks, including capital loss, before any transaction.
Frequently asked questions
Does a club have to be professional to use Walltrade Football?
The platform is aimed at professional football clubs. Each club goes through a verification (KYB) before publishing.
How long does it take to launch a campaign?
Timelines depend on each club's situation and on how complete the file is. The Walltrade team helps frame the project.
What does the club receive when a club token is bought?
In the model Walltrade Football describes, each purchase directly funds the club, under the terms of its partnership agreement. Service fees, shown before every payment, fund the platform.
Does the club have to issue tokens to raise funds?
No. It can also run a funding campaign for a specific project, with a target and an end date.
